Who We Are
At Appel Outdoor Maintenance, we are focused on providing Lawn Care, Landscaping, Snow Removal, and Property Care services with the highest levels of customer satisfaction – we will do everything we can to meet your expectations.
Owner Billy Appel grew up just north of Ellison Bay from the day he was born. He spent quite a bit of time with and learned several lessons from his grandfather Cedric Nelson, who was a retired farmer and caretaker himself. Billy started in the lawn care business in high school by starting a small business as an entrepreneurship class project in the Fall of 2008. The business lasted as long as the project and in the short time, he interacted with several customers, gained several contacts, and learned several business lessons. In the winter following the project, Billy did quite a bit of research, studying, and preparation, and developed a business plan to start and operate a lawn and landscape business in Northern Door County. He entered the plan in a contest with the Door County Economic Development Corporation, and won a $500 grant for buying equipment and supplies to start a business. In the spring of 2009, Billy and a friend started what was known as BEDZ Lawn Care. They operated the business throughout their high school years and grew to service 20 regular customers during the summer. In the spring of 2011, as Billy graduated high school, he bought out his business partner and restructured the business into Appel Outdoor Maintenance.
Today, Billy continues to grow his business with his beautiful wife, Roxanne, by his side. He is a 5 year Volunteer Firefighter with Sister Bay Liberty Grove Fire and Washington Island Fire. He is also a 3 year EMT with the Door County Emergency Services. He loves helping people in those roles, and that dedication carries through into this work. He has put a lot of hard work and dedication into getting where he has gotten and does not plan on stopping his climb any time soon. Billy takes a great deal of pride in getting to where he is today. He knows he wouldnt be where he is today with out the help from his family, friends and the Lord. His goal is to make sure you are happy with the work he does on your property, because if you aren't happy, then he isn't happy. We hope to be able to serve you with whatever outdoor maintenance or property care needs you have.